"Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure," ~ Marianne Williamson

One of my greatest fears is to leave this world knowing that I did not fulfil my potential, knowing that I had everything I needed to succeed but did nothing about it. For many years this is exactly how it was going to be. I was full of talent and potential but doing nothing with it. I soon realised that all the talent and potential in the world would amount to nothing unless it was being acted upon.

So I finally made a commitment to myself and to God that I would use what He had given me to finally do what I had been longing to for so long but had not had the courage to. I acted, and after numerous false starts, various name changes and a whole lot of frustration and disappointment, I can finally say...

Welcome to Called Beautiful.

For me this is the place where I face my fears, where I honour God and where I can and hope to touch the lives of all those around me. I have a passion for typography, a love of all words inspiring and a desire to make beautiful things. My aim is simply to create products that inspire, empower and uplift.

But Why Called Beautiful?

Because when I would look at myself I would always see all of my faults, all of the things that needed to change and all of the things that I had done wrong, but then I learnt that when God looked at me He saw all that I could be. For Him my possibilities are endless, He doesn't see the ugliness of my past but the beauty of my future. He calls me beautiful and being Called Beautiful inspires, empowers and uplifts me everyday.

Kalema White